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AYWROTE ABOUT | topics |
Digital

12

min read

September

2021

Untouched Fundamentals: Dive Into the Drivers of Shopping

After 9/11, consumers bought more, much more! It’s a phenomenon psychologists call mortality salience - and it drives an increased desire for goods and services that ‘provide people with a sense of stability’.

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Trends

3

min read

September

2021

Groceries Gone Mad!

In 1914, the American population entered panic mode. They were fighting a losing war - they ran out of weapons. Weapons people, not pasta, not rice, not flour. Weapons.

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Marketing

8

min read

September

2021

The New-Age ‘Pro-Sumer’

Consumers are quickly and organically taking a more active role in today’s business cycle. Firms, however, are still gradually arriving. What are some of the ways that combatted challenges from omni-channel consumer behaviour?

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Creativity

5

min read

September

2021

What is the Origin?

There is endless inspiration that comes from the origin stories of some of the most common objects today. If not inspiring, they’re definitely interesting as hell.

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Design

7

min read

September

2021

THE BOX: Inside? Outside?

Most industries today find themselves being victims of the ‘think outside the box’ phenomenon resulting in the prefixing RE- to purpose, package, design, launch, etc. How do we work around this vicious cycle?

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Branding

3

min read

August

2021

Addicted to Asymmetry: A message from the founder.

“Art enables us to find ourselves and lose ourselves at the same time.”

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Digital

18

min read

September

2021

The Evolution of Retail: From Bartering to E-shops & Back

Marketplaces in the form of Bazaars came alongside the currency, then developed to local family stores. It wasn’t long before these very stores became part of the local mall, and ‘local’ suddenly became global. What happens next..?

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