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considering you got this deep,
we assume you want the long version...

We've established that brand building is the foundation that holds up your core values.
now, the juicy stuff.

ok, so your website is the first point of contact. it is the centre of your digital eco-system. what do we do with that?

ok, so your website is the first point of contact. it is the centre of your digital eco-system. what do we do with that?

Social media is the most promising way your brand can engage with users. The challenge lies in the agility.

Interface Design

what

An opportunity for your consumers to navigate effortlessly through a journey of your choice. From the moment they land on your page until the moment they check out, you are in control. This is an opportunity to share your story: who you are, what you do, and why you are the best at it - all in your own brand's voice. The more appealing your story gets, the more engaged your consumer is.

why

First Impressions Matter

The first point of contact between your consumer and your brand. First impressions are 94% design-related, proving that it can turn visitors to leads or drive them to your competitor.

Full Control

In an over-connected world, we cannot rely on ourselves to bring across our brand image: on almost any platform, consumers have a say. Your website is your contact, in your voice, with your priorities, and, most importantly, under your control. You can react to any feedback immediately.

Enhance Usability to Increase Sales

Ideal content and functionality without attractive visuals and easy navigation will, 38% of the time, cut the engagement short. Your website should be your best sales representative: it is accessible 24/7 globally.

HOW

If valid, we will use your analytics to better understand behaviours and kick-off the design process from there. We collaborate with you to translate the data, brand identity and set-goals. An interactive journey is then rippled seamlessly across multiple screens.

Copy Creation

what

A website, like any brand asset, is two-fold: design and content. Having a beautiful website with no visits is redundant. However, it's not just about getting people to your site; it is getting the right people to the right pages. Captivating content not only pulls the audience, it also increases the frequency of returning visitors. ‍ Website copy includes any textual content found on your website's front end (back-end copy is covered in the next section). Good copy grabs attention and captivates your audiences which then becomes a foundation for any online brand/customer relationship. The website copy, though original in its' content, is uniform in its' tonality to further enhance your brand's identity. When done right, good copy grabs attention, tells interesting stories, addresses relevant topics and wraps your brand around one consistent anchor. ‍ We currently generate content in English, Arabic and German.

why

Improve Your SEO

The more written copy you have on your site – and the higher quality it is – the more likely search engines are to pick it up and rank it higher in organic search results.

Reflect Your Brand

The more written copy you have on your site – and the higher quality it is – the more likely search engines are to pick it up and rank it higher in organic search results.

Build Relationships

By building a connection with your visitors, not only do you increase trust and establish your business as an authority, but you cultivate relationships that can potentially generate long-term revenue.

HOW

First, we'll identify the biggest problems with your site. Then we'll fix those issues by writing content that Google will love. Remember, improvement starts before the first post is written!

2D & 3D Media

what

Today, everyone is a photographer. Rights to images get lost, overused or simply unnoticed. It is tricky not to fall into the trap of repetition with images, yet that is essentially what makes the big bang on your page. Finding the perfect image is not enough, it should be followed by Photoshop edits, animations when necessary, spatial optimisation and balanced weight.

why

Balance Your Page

Images take up more than 50% of the content on our page, if they are not balanced, the page follows and soon enough, the viewer looses focus.

Provide New Content

It is quite frustrating to see the same content on social media, over and over again. Imagine finding repeated content on a brand's page - a page you came to because it was unique.

Attract Different Viewers

Using the same content and expecting different results sounds crazy because it is. Create refreshing content for the right target to get referrals they can't find elsewhere.

HOW

Your trust lies in the hands of architects, graphic designers, artists and brand designers - we create attractive, relevant and fresh visuals through Photoshop, InDesign, Illustrator, 3D Max, Premiere and much more.

a project from AYLAB

see more

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Motei & Associates

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An inevitable affair.

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