After 9/11, consumers bought more, much more! It’s a phenomenon psychologists call mortality salience - and it drives an increased desire for goods and services that ‘provide people with a sense of stability’.
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Marketplaces in the form of Bazaars came alongside the currency, then developed to local family stores. It wasn’t long before these very stores became part of the local mall, and ‘local’ suddenly became global. What happens next..?
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In 1914, the American population entered panic mode. They were fighting a losing war - they ran out of weapons. Weapons people, not pasta, not rice, not flour. Weapons.
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Your custom range is not limited by how many people you can have in a store at once or your local regulations. It is through a direct line of communication with your audience, online.
Needless to say, you sell more when you are more exposed. eCommerce gives you just that opportunity. With or without shipping methods, an online store is a new 'in' to an otherwise far target group to your business.
The power of customer analytics can help you refine everything from the products you offer to the marketing strategy you use for those products.
Though it may seem like you are adding more work to your plate, you are, in actuality, minimising the long-term efforts of syncing your product updates, cash register, shipping methods, inventory tracking and more. With time, you build one holistic system.
Product descriptions are SEO's best friend. This is an opportunity to generate relevant, catchy, up-sell worthy content for your website as a whole. The search engines rely on the use of keywords while optimising the websites. Again, the keywords need to be relevant to the domain, which helps in boosting the ranking of the website.
A good product description is the difference between a checkout and an abandoned cart. Without a good description, no matter how attracted a 'new' user may be to it, they will unlikely invest in something that is not well explained. Your competition could have it elsewhere, very well explained. Studies show that price comes secondary in this case.
Think of it as a product you bought from the store, loved and shared with your friends to encourage them to buy it as well.... Except it is a process that happens exponentially faster than any offline sale. The more descriptive the content is, the prouder the buyer is to share and the easier you make it for him to sell. It is important to remember that with eCommerce, all your buyers are potential brand ambassadors. The more content you give them, the faster you make it for them to share it.
Humans are sensual creatures. We rely on visual, audial and tactile evidence to act and react. Consumers are more likely to believe in your brand credibility if your visuals are as appealing as your product descriptions.
Leveraging different platforms and their user interfaces to gain maximum visibility for your product listing is the key to winning the visual aesthetic game.
Consumer expectations are only rising per day. Meeting them is not enough. Going beyond what they expect and delighting them is the need of the hour. Captivating visuals is the way to address this need.