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considering you got this deep,
we assume you want the long version...

We've established that brand building is the foundation that holds up your core values.
now, the juicy stuff.

ok, so your website is the first point of contact. it is the centre of your digital eco-system. what do we do with that?

ok, so your website is the first point of contact. it is the centre of your digital eco-system. what do we do with that?

Social media is the most promising way your brand can engage with users. The challenge lies in the agility.

Management

what

It is important to publish content your audience will love. For that, we take care of 3 platforms that are best fit to your brand story. We transform your social media presence with high-quality content, daily activity, monitoring-engagement and increased followers. This service will attract targeted followers to then convert into loyal customers while telling your brand’s story throughout.

why

Targeted Media

Social media platforms offer a world of targeting options. This gives you the ability to narrow down your targeting methods to solely attract qualified leads and, as a result, you trim the fat on your marketing budget.

Be Present

There are almost 4 billion people on social media. Regardless of the industry, you can be certain that your customers are using social media on a daily basis. Keep them engaged and connected to your brand so that you’re always their first option.

HOW

Every platform has a different audience, and every platform has a different requirement for the tonality used to address that audience. We understand that - which is why we create fresh quality content for every post depending on the platform it is used on and the targeted audience.

Media Creation

what

It's no secret that the key to building a successful social media presence is creative content. This key opens the door to a relatable target audience, potential consumers and active, living social communities who will be motivated to follow you across platforms and channels.

why

Humanize Your Brand

Consumers are faced by a barrage of businesses trying to sell them products or services. A positive social media presence and engaging content gives you the chance to humanize yourself and become more relatable to your consumers on a personal level.

Tell Your Brand Story

Creative storytelling is the star in this show. Based on the platform, the target audience is bound to change their mindset and expectations around content. Staying consistent yet adapting to the platform tonality is crucial while relaying your brand story.

Leveraging Formats To Win

Extend your brand offering not only across platforms but also across multiple formats on a singular platform. Based on your audience preference, you can work with graphics, images, gifs and/or videos. Bringing in variety allows your followers the freedom of choice when it comes to listening to your story.

HOW

We work with you to understand your target groups and then derive concrete social media behavioural patterns - what they browse, what content they prefer to consume and how. Based on the research, we develop objective-based creative campaigns that address brand awareness and engagement. Already have your campaign in mind? We’ll help you get it off the ground by designing and developing the visuals you need.

Relationships

what

When it comes to social media, it is a lot more than just posting good content. It is about building relationships with the audience. Every interaction could lead to a potential sale. It is our job to make sure no one feels left out. Whether they’re messaging you, tweeting you, poking you or reacting to your stories, all interactions are funnelled into a single inbox: AYLAB. Interactions on social media also play a crucial role in every platform's algorithm. When Instagram, for example, confirms the level of interaction as a high one, they will push your profile onto more viewers. This means that the more we interact with your audience, the higher the we make the odds of being found by non-followers.

why

Direct Access To Your Customers

Positive interaction encourages brand loyalty and shows people that your customers love your brand.

Build Loyalty

Having direct access to your customers allows you to keep a pulse on the likes and pain points of your target audience while they feel that they have a direct line and connection to your brand, increasing their trust in your brand.

Grow Organically

When your customers see that there is a human behind the brand, they are more likely to share your posts with a friend. This is a potential new customer added to your portfolio as a result of mere interaction.

HOW

Relationship building comes down to two things - the immediacy and consistency of your availability. If we know the answer to the question or comment, we will respond accordingly. If we do not know the answer, we will direct the question to you and notify you via email. Our goal is to make sure the question is answered first, and answered in the best possible way second.

a project from AYLAB

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