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Brand Building

We've established that brand building is the foundation that holds up your core values.
Now, the juicy stuff.

Social media is the most promising way your brand can engage with users.
The challenge lies in the agility.

Your website is the first point of contact, it is the centre of your digital eco-system.
What do we do with that?

Your website is the first point of contact, it is the centre of your digital eco-system.
What do we do with that?

Summary

Details

We've established that brand building is the foundation that holds up your core values.
now, the juicy stuff.

brand building icon from AYLAB pen paper

Brand Identity

A business becomes a brand when it tells a story. This story is developed from the authentic core of your business. It identifies the principles you stand for and gives others a chance to relate to them. Our goal is to find a way to turn your authenticity into a visual call to action. After-all, 90% of the information sent to the brain is visual!

Why is it important?
Make Your Story Relatable

The first point of contact between your consumer and your brand. First impressions are 94% design-related, proving that it can turn visitors to leads or drive them to your competitor.

Establish Mirroring Loyalty

In an over-connected world, we cannot rely on ourselves to bring across our brand image: on almost any platform, consumers have a say. Your website is your contact, in your voice, with your priorities, and, most importantly, under your control. You can react to any feedback immediately.

How do we deliver?

We help you find the story that we will later visualise and communicate consistently across all touch points.

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website essentials icon from AYLAB web developer www

Persona Pack

A combination of your brand's visual identity and the brand guidelines that go with it. Bring your brand to life with a unique identity while ensuring the consistency of all its' assets.

Why is it important?
Tell Your Own Memorable Story

The more written copy you have on your site – and the higher quality it is – the more likely search engines are to pick it up and rank it higher in organic search results. By building a connection with your visitors, not only do you increase trust and establish your business as an authority, but you cultivate relationships that can potentially generate long-term revenue.

Build Instant Brand Recognition

The more written copy you have on your site – and the higher quality it is – the more likely search engines are to pick it up and rank it higher in organic search results.

Gain Consumers' Trust

It is already proven that the more consistent your brand is, the more people come to trust it.

How do we deliver?

We cater to your unique needs with a collection of values, culture and personality attributes that define your brand. It serves as a set of core guidelines for all brand-building efforts. Our persona packs can be customised to include any/all of the following:

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a project from AYLAB

see more

Rapdev.io

Create. Learn. Adapt. Create.

Building a digital presence for a growing tech startup.
Boston, USA
May 2020
see PROJECT

Motei & Associates

Resilience in finding solutions.

Developing a thorough digital experience for legal counsel seekers.
Dubai, United Arab Emirates
November 2020
see PROJECT

V

Redefining Individuality.

Skincare 2.0 has arrived. Have you?
Hamburg, Germany
September 2020
see PROJECT

Hairfantastic

An inevitable affair.

Creating a distinct e-commerce experience to help this legacy salon establish roots in the digital space.
Hamburg, Germany
July 2021
see PROJECT

Brand Identity

what

A business becomes a brand when it tells a story. This story is developed from the authentic core of your business. It identifies the principles you stand for and gives others a chance to relate to them. Our goal is to find a way to turn your authenticity into a visual call to action. After-all, 90% of the information sent to the brain is visual!

why

Make Your Story Relatable

The first point of contact between your consumer and your brand. First impressions are 94% design-related, proving that it can turn visitors to leads or drive them to your competitor.

Establish Mirroring Loyalty

In an over-connected world, we cannot rely on ourselves to bring across our brand image: on almost any platform, consumers have a say. Your website is your contact, in your voice, with your priorities, and, most importantly, under your control. You can react to any feedback immediately.

HOW

We help you find the story that we will later visualise and communicate consistently across all touch points.

Persona Pack

what

A combination of your brand's visual identity and the brand guidelines that go with it. Bring your brand to life with a unique identity while ensuring the consistency of all its' assets.

why

Tell Your Own Memorable Story

The more written copy you have on your site – and the higher quality it is – the more likely search engines are to pick it up and rank it higher in organic search results. By building a connection with your visitors, not only do you increase trust and establish your business as an authority, but you cultivate relationships that can potentially generate long-term revenue.

Build Instant Brand Recognition

The more written copy you have on your site – and the higher quality it is – the more likely search engines are to pick it up and rank it higher in organic search results.

Gain Consumers' Trust

It is already proven that the more consistent your brand is, the more people come to trust it.

HOW

We cater to your unique needs with a collection of values, culture and personality attributes that define your brand. It serves as a set of core guidelines for all brand-building efforts. Our persona packs can be customised to include any/all of the following:

what

why

HOW

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